- Why should an author have a website?
- Information
- Interaction
- Promotion
- Credibility
- Why should an author NOT have a website?
- Why should he or she have it professionally done?
- How long does it take to build a website?
- What should be on the website?
- How much does it cost?
- Domain name
- Hosting
- Design
- Maintenance
- How many visitors should I be getting to my site?
- What about a hit counter?
- How can I get people to come to my site?
- Should I pay for search engine placement?
- How do I pick a webmaster?
|
How do I pick a webmaster?
Short answer: CincinnatiMedia, of course!
Indicators of good webmasters:
- They agree with the information in this FAQ (heehee)
- They are experienced in marketing authors online and marketing to readers within your particular genre. They have a relationship with existing online genre websites, or the ability to develop one.
- Their work is professional looking, fast to load, fits the personality of the author/business being promoted. You don't see a lot of typos, misspellings, and poor grammar on their sites. Textual accuracy is of course critical in professional literary sites such as yours.
- Their clients' sites tend not to be so out of date as to be useless. A good webmaster will help motivate a client to update their site, to keep it fresh.
- You can find what you're looking for in one or two clicks.
- There aren't any missing images or links that don't work.
- They ask about the content of your work, think creatively about how to help you market it, and ask about future plans for both your work and your website.
- They respect your budget, your taste and your ideas.
- They offer you options for designs, content, navigation and deadlines. You are as involved in building the site as you want to be.
- They understand the role of the publisher, the agent, the writer, the publicist, and can coordinate with them if needed.
- You like the sites in their portfolio.
- Their current clients recommend them.
- Your work style and theirs match up.
- They communicate well with you about basic website-related terms, technical information, and can answer your questions in a way that you understand.
- They meet their deadlines.
- They communicate clearly about what is and is not covered under the project cost estimate. They state their rates clearly and offer information about options beyond the original site launch.
|