|Why should an author have a website?|
Short answer: It's your name and your work - who can better tell others about it?
There are several good reasons to have a website. Each author will have his or her own set of priorities:
Short answer: There are better booksellers than you.
While there is often a mix of priorities for having a website, these are two of the least effective reasons to have a website:
Websites for authors generally are not going to be money-makers. They aren't likely to sell enough books to offset the cost of the site. Link-exchanges and advertisements tend to only make money for high-traffic sites. There's nothing wrong with selling books off of your site, but you may be better off helping to promote a bookstore who has helped promote you. Link to a local bookstore which can call you if someone wants an autographed book. Link to the bookstores that have you come for signings. Your job is writing books -- their job is selling them. Invest what you're comfortable with on your site, but don't plan on seeing a direct monetary return from the site alone.
Frankly, readers want to know about you -- but not too much about you. Sites that are "love fests" about the author tend to turn off the readers. Show them some family photos if you're comfortable with that, list all of your awards, get on your soapbox about a cause -- but temper pride with facts.
CincinnatiMedia is a website firm specializing in author, nonprofit and small business websites. We present this FAQ as a service to our clients, as well as to others who might be considering building a website.
Back to main FAQ page.